Sure stretch denim campaign. web + tv placement.


Worked directly with NYDJ execs to creatively direct all concepts behind the Sure Stretch video campaign. Executed the storyboard, wrote the script, and handled all casting (for an authentic "real" woman per brand's DNA), location scouting and shoot logistics and set styling as well as talent direction. Partnered hand-in-hand and directing day of with my videographer team to shoot and capture on a RED camera in Malibu, CA, and sat in to direct in the editing suite for final approval.

storyboard (full from 1:00 cut)+script