created fomo across 40 million people

Helped Nike inspire and active a community of athletes in San Francisco, and the US alike with a mission to bring inspiration to every athlete in the world. Partnering with Nike as a whole to drive digital participation during the Nike Women’s Marathon, we supported one cohesive brand message and planned + produced a cross-channel storyline that was told from three separate perspectives: @nike, @nikewomen, @nikerunning. This approach led to the cross pollination of followers from the three accounts and drove awareness of new Nike services.