Scope

Worked directly with key business owners including Chief Creative Officer, Site Editor, Director of Ecommerce, VP of Marketing, Director of Social Media and the SVP of Brand to define and establish the seasonal conceptual and digital design direction for designers, copywriters, and project managers with an attention to detail and branding guidelines whilst holding the department accountable to all deliverables.

Objective

Created uniformity though elevated visual design and aesthetic in an omni-channel space with an effort to maintain elevated branding on a global scale. Heavily focused within the digital department in an evolving age. Leveraged and oversaw all execution of creative materials in multiple marketing channels for key stakeholders. Worked avidly and accurately on tight deadlines and turnaround times.